Why You’re Doing Your Brand A Disservice By Not Being On TikTok

↳ Let's talk about TikTok! Yes, the app with all the short videos that you think is just a fad. But wait, before you dismiss it as just a Gen-Z craze, hear me out: You're doing your brand a disservice by not being on TikTok!

🍒 First of all, let's look at the numbers. As of 2023, TikTok has over 1.53 billion active users worldwide. That's a lot of people you could potentially reach and engage with.

🍒 According to a survey, 85% of social media uses would prefer to see more video content from brands.

🍒 But it's not just about the numbers, if you're a business claiming to be at the forefront of modern day trends or even a brand that prides itself in being up to date then you need to be on TikTok. Being on TikTok shows you are a modern and current business while also gains more respect from a Gen-Z audience.

🍒 The app's interest based algorithm is designed to promote content that users will enjoy, so if you create something that resonates with your target audience, there's a good chance it will be seen by more people. This has levelled the playing field for users as it means being able to reach a massive audience without having a huge following.

🍒 TikTok is a platform that allows for creative expression and experimentation, and that's something that can really benefit your brand. By showing a more playful and light-hearted side, you can build a stronger emotional connection with your audience. And because TikTok is a highly visual platform, you have the opportunity to showcase your products or services in a more engaging way than you might be able to on other platforms.

🍒 Of course, there are some caveats. TikTok has its own language and culture, and it's important to do your research and make sure you're creating content that fits within those norms. But with the right strategy, the benefits can be huge.

↳ Marketers are saying that social media videos have given them an increase in quality leads by 66%.

So if you're looking to:

✸ Generate new and consistent leads

✸ Reach wider audiences than on any other platform

✸ Appeal to a modern market

✸ Get ahead of your competitors

Then this is your sign to get started with TikTok today! Send us a message HERE to book a no obligation discovery call with us to find out how we can catapult your brand with TikTok.